by Jason Fried and David Heinemeier Hansson, the founders of software company 37signals. I highly recommend the book, and the company's blog, if you're planning to start your own business, work for someone else's business, or just get up in the morning and do stuff. It's that good.I thought that even before I reached the awesome wonderful fabulous chapter, Hire Great Writers. Here's an excerpt:
If you are trying to decide among a few people to fill a position, hire the best writer. It doesn't matter if that person is a marketer, salesperson, designer, programmer, or whatever; their writing skills will pay off.
That's because being a good writer is about more than writing. Clear writing is a sign of clear thinking.
Would you believe that holds true even if you want to hire... a writer?
I sound like I'm joking, but I'm not. I work as an agency reader. It's a big name agency, so the scripts I read have cleared a high Hollywood hurdle. Yet most of them are terribly written. I know it's not my job to correct grammar. I know that poor sentence structure will never show up onscreen. Surely compelling stories and imagination should trump mere spelling and grammar?
Absolutely.
And yet... they never do. The ability to put together a good sentence has proved a spot on indicator of the ability to put together a good story – and vice versa. As the book says, clear writing is a sign of clear thinking. You might not need grammar and spelling to construct a dramatic story in a visual medium, but you still need thought.
