I visited Disneyland yesterday with Precious Nephew. He is four and Space Mountain was the only ride he requested by name -- which says something about the marvelous ubiquity of Disney marketing. How does a four-year old who lives in Virginia know about Space Mountain in Anaheim??
We thought the roller coaster might be a bit much for him -- he's tall and made the height requirement, but was clearly the youngest kid in line. But Precious Nephew insisted: Space Mountain or bust. We briefly tried to convince him that the rocket ship kiddie ride in front of Space Mountain was Space Mountain. He laughed at our foolishness, "That's not a mountain."
In the end, we needn't have worried. Precious Nephew clutched his mommy the whole way, but I screamed more than he did. I think next year we may need to up the thrills and visit Six Flags. Yikes.
Anyhow... here's a bit of marketing insight for anyone questioning the wisdom of Disney's Marvel purchase. As we left the park, Precious Nephew caught sight of the Lilo & Stitch image on a plastic ray gun. He turned to us and declared, "I used to love Disney Features... when I was little. Not any more."
Quick -- somebody buy that kid a comic book franchise!