The Old Spice Superbowl commercial is wonderful. This is even more wonderful -- an interview with the ad's creators describing how the seamless transitions were produced. It's a longish video, but worth watching.
I draw two major conclusions:
1. I just love in-camera effects. And apparently, other people do too!
2. There are many wonderful, awesomely talented people on the technical end of things without whose efforts a bunch of silly words on paper are just a bunch of silly words on paper. And I say that as someone with deep respect for silly words on paper.
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